MSRP:
Manufacturer's Suggested Retail Price
An automobile shopper
wants to know the MSRP of the car plus the dealer's invoice cost.
The internet provides an excellent source for this information. Web
sites will tell you what the dealer probably paid for the
car.
So if the car buyer has an MSRP figure of $20,000, a dealer invoice
cost of $18,000. The car buyer/shopper is in a good position to
negotiate with the car dealer. Or, at least, you will know if the
negotiated price is fair or a complete rip off.
The Hot Tub Spa
shopper generally does not even have an MSRP to guide
them.
I have seen dealers list an "MSRP" in
the store and then the sale price right under it. This is generally
not an MSRP established by the manufacturer.
The lack
of a standard MSRP puts the consumer at a disadvantage. It allows
the seller to set an artificially high sales price and then
discount the price. The buyer thinks they are getting a good deal.
But, a buyer in another city may be buying the same spa for
hundreds or thousands less.
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Facts:
The major manufacturers in the
Hot Tub industry have no standard manufacturer's MSRP
published for the
public.
Prove it to yourself. Do a search on the Internet for hot tub and
spa MSRP's. What do you find?
Answer: You will find no MSRP's for the
major hot tub companies. This
includes Jacuzzi, Hot Springs and Sundance and others.
We
believe the hot tub shopper has a right to understand the pricing
structure for the hot tub they are looking at.